SHELFMgmt4 Apparel & Consumer Durables

Some special considerations apply in managing sales of consumer durable goods like Apparel or Appliances. In most cases the customer is likely to have a lower frequency, higher budget and special needs to satisfy. Especially for a discerning customer these are NOT impulse buy items. Apart from ensuring availability and visibility of merchandize to customer, it is also necessary to have knowledgeable staff - to ensure that.

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